ISC is a 501(c)3 nonprofit organization committed to developing the next generation of communication and media leaders required to create green jobs, foster environmental restoration and improve quality of life in the communities they touch.
image image image
  • Ad-Age Tree Washing
    Ad Age Video: Toxic Pixels and `Tree Washing' Ad Tactics. Don Carli,...
  • COP15 Patagonia
    Interview with Rick Ridgeway of Patagonia Rick Ridgeway,
  • COP15 Environmental Defense
    COP15: Interview with Fred Krupp of Environmental Defense Fred Krup,...

ECO360 TRUST

Feature Demo Image

The e360t-shirt has arrived!

When you choose to wear the ECO360 TRUST™ e360t-shirt, be proud that you support the Environment, Jobs in the USA and College Scholarships.

Learn More

Feature Image

Gargantuan E-Waste

The digital media revolution promises to improve the quality of our lives though an expanded capacity to communicate, collaborate, learn and make informed decisions. Yet our seemingly...

Read More

Feature Image

Mediavore's Dilemma

The media business is becoming a complex game. A major study recently conducted by the Knight Commission concluded that the Internet and the proliferation of mobile media have unleashed a…

Read More

Feature Image

Living Principles

ECO360 TRUST puts the 'Living Principles' into practice by rethinking the supply chain of a ubiquitous media product: the cotton Tshirt. The new Living Principles website provides a valuable set of conceptual…

Read More

Outreach and Education

Outreach and Education

We develop and participate in conferences, seminars, workshops and publications focused on the media supply chain practices of public and private sector organizations; conduct training in partnership with academic organizations, government agencies and business enterprises.

Research and Analysis

Research and Analysis

We provide research and analysis for organizations of all sizes in sustainability, life cycle analysis, carbon footprinting, lean six sigma, value stream mapping, opinion research and supply chain management.

Fellowship and Mentoring

Fellowship / Mentoring

We support the career development of young urban scholars through mentoring, internships, scholarships and fellowships that build capacity for the widespread adoption of sustainable communication media technology and business practices.

Below is a list of ISC's current programs and initiatives:

1Sustainable Advertising Partnership: advertising industry initiative supported by Ad-ID and responsible brand leaders.

2ECO360 TRUST : campaing to raise awareness and put sustainability principles into practice.

3SOSreach: grassroots movement to improve the economic, environmental and social quality of life for young people.

4NYU/SCPS Seminar Series: seminars and events on sustainable communication media and supply chain management.

5Urban Scholars: scholarship program which enables urban students to complete undergraduate and graduate degrees.

6ISCreach: outreach program that stimulates classroom discussion on sustainability in higher education.

More Information

Which is worse?

article image

Is Digital Media Worse for the Environment Than Print?

If you thought you were saving forests and protecting the environment by going paperless...think again

Public opinion polls show that concern about the environment rises and falls based on the state of the economy and other factors, but concern about the negative impacts associated with using paper and printing continues to rise. Nothing captures the essence of these feelings more vividly than the signature line appearing at the foot of more and more emails: "Please consider the environment before printing this email."

Read More

Print, Digital, or Both?

demo image

Are you prepared to fight for the future of print media, digital media or both?

Sustainability, energy security and climate change are challenging issues that are compelling every business, every government and every individual to rethink the ways in which they employ energy, source materials, manage waste and to redefine what it means to be “greener.”

As printing sales continue their record breaking declines, it's a natural inclination to want to fight back against claims that print is a "dead medium" that "kills trees" and that somehow going paperless is "automagically" doing your part to save the planet.

Read more...

#Sustainability

New Report

Blue Carbon: The Role of Healthy Oceans in Binding Carbon

Read More

Fast Facts

One Watt, One Year, One Dollar estimates that leaving a 100 Watt bulb on for a year costs $100 & generates 1/2 ton of CO2 emissions.

Read More Facts

Recommended Reading

Visit the ISC storefront for our recommended readings.

Visit Storefront