ISC is a 501(c)3 nonprofit organization committed to developing the next generation of communication and media leaders required to create green jobs, foster environmental restoration and improve quality of life in the communities they touch.

SoLoMo Technologies & The Media Landscape - Nov. 3, 2011

Image courtesy acrossair

How Social, Local & Mobile Technologies Are Changing the Media Business Landscape.

The Institute for Sustainable Communication (ISC) and the Graduate Program in Integrated Digital Media at the Polytechnic Institute of New York University (NYU-Poly) invite you to join an informed dialogue and a networking cocktail reception exploring how the convergence of Social, Local and Mobile (SoLoMo) technologies are changing the media business landscape.

Date: November 3, 2011
Panel Discussion: 6-8 PM EDT
Networking Cocktail Reception: 8-9 PM EDT
Location: NYU Poly, Dibner Building, 4th Floor #LC400, Brooklyn, NY 11201

This event is open to the public thanks to generous support of the John S. Hilson Family Fund, Everett Studios and the Graduate Program in Integrated Digital Media at the Polytechnic Institute of New York University (NYU-Poly).

ISC Open Dialogue Series

Institute for Sustainable Communication Open Dialogue Series

NYU Poly - October 25, 2011 - November 1, 2011

The Institute for Sustainable Communication (ISC) and the Graduate Program in Integrated Digital Media at the Polytechnic Institute of New York University (NYU-Poly) presented two part informal discussion on the emergence of "Social, Local and Mobile Media" and "Organic and Printed Electronics.

Part I: Tuesday, October 25th, 6-7:30pm
Part II: Tuesday, November 1st, 6-7:30pm

Presenters:

Oya Demirli: Executive Director, ISC

Jason Williams: Social Media Fellow, ISC

Mainstream Green: NYU:SCPS - May 23, 2011

Image courtesy of The Field Museum Library

MAINSTREAM GREEN: Moving Sustainability from Niche to Normal.

An Informed Dialogue and Networking Cocktail Reception with Graceann I. Bennett, Managing Partner and Director of Strategic Planning Ogilvy & Mather Chicago and Don Carli, Senior Research Fellow, ISC.

Date: May 23, 2011 Time: 6-9 PM EDT

RSVP is required ONLY if attending in person

No registration is required for Live Webcast

The Institute for Sustainable Communication (ISC), the Graduate Program in Graphic Communication Management and Technology at the New York University School of Continuing and Professional Studies(NYU-SCPS), invite you to join marketing and media thought leaders for an informed dialogue and networking reception with Graceann Bennett, co-author of "Mainstream Green: Moving sustainability from niche to normal” the recently published report from OgilvyEarth that provides new insight about how to close the Green Gap that persists between what consumers say and what they do.

The Mainstream Green study uncovers many of the obstacles deterring consumers from behaving in accord with their green intentions. According Ms. Bennet “Research shows that many environmental messages are not only failing to close the Green Gap, but are actually cementing it by making green behavior too difficult and costly from a practical, financial, and social standpoint.

Join Ms. Bennett and ISC Senior Research Fellow Don Carli to explore the implications of this benchmark study, to network and to learn:

Where sustainability marketing has gone wrong
The major barriers to adopting sustainable behaviors
12 ways to close the Green Gap
How to realize the opportunity in sustainability

This free event is open to the public, but seating is limited and RSVP REQUIRED. For those who are unable to participate in person, a live web feed of the dialogue will also be streamed providing ability to post comments and questions via twitter.

Topics to be discussed will include:

Why going green is considered more feminine than masculine?
Why existing green marketing is either irrelevant or even alienating to most Americans?
Why 82% of Americans have good green intentions but only 16% are dedicated to fulfilling them?
How to close the “Green Gap” between what consumers think and what they do?

Print vs. Digital Media: NYU:SCPS - May 11th

False Dilemmas & Hidden Opportunities:

An informed Dialogue with Natural Logic CEO Gil Friend & ISC Senior Research Fellow Don Carli

Are you a marketing, digital media, print, or advertising professional interested in greener media?

If so, save the date and join thought leaders Gil Friend and Don Carli for breakfast and a provocative dialogue on the environmental impact of print and digital media between 8:30 and 10:30 AM on May 11th. at the NYU School of Continuing & Professional Studies - 11 West 42nd Street, RM 1027.

RSVP Now

Green and "paperless" campaigns imply that print media is harmful to the environment and digital media is not. For example: “Please consider the environment before printing this email"

But …what if this warning is wrong? What if digital media is more destructive to the environment than print media?

Is our growing reliance on information technology and digital media sustainable?
What are some of the real environmental impacts associated with print and digital media?
What is life cycle analysis and how can it help you make informed decisions?
How can you employ print and digital media responsibly and feel good about your choices?

Join us to learn how you can make wiser decisions about print and digital media. Space is limited, reserve your seat now.

RSVP Now

If you can't make it in person, tune into our live uStream.tv feed and use Twitter or Facebook to share your questions & comments:

UStream

Keeping America Informed 3.0: NYU:SCPS - JUNE 28TH

A Dialogue with Robert C. Tapella, the 25th Public Printer of the United States.

RSVP is required

June 28th 6:00 - 9:00 PM - A dialogue with Robert C. Tapella, the 25th Public Printer of the United States on how electronic media, digital printing and sustainability imperatives will change the way the world communicates followed by a networking reception, hosted by the M.A. Program in Graphic Communications Management and Technology at NYU-SCPS.

RSVP REQUIRED

New York, NY- The Institute for Sustainable Communication (ISC), the Graduate Program in Graphic Communication Management and Technology at the New York University School of Continuing and Professional Studies (NYU-SCPS), and the National Association for Printing Leadership (NAPL) invite you to join Robert C. Tapella, the 25th Public Printer of the United States, and Don Carli, ISC Senior Research Fellow, for an informed dialogue about the dramatic changes sweeping global media supply chains and how they are likely to change our ability to access information and inform our decisions.

Topics to be discussed will include:

How digital technology and social media are changing the way legislators and the public can generate and gain access to information.
How technology change and sustainability imperatives are transforming the knowledge and skills required of the GPO and its supply chain.
How new offset printing, digital printing & sustainability management software will change the way information is created, stored and shared.

Sustainable Print and Digital Media

Join a group of marketing and media thought leaders at a free breakfast panel discussion on December 9th presented by the NYU Graduate Program in Graphic Communications Management and Technology and the Institute for Sustainable Communication's HOPENHAGEN ECO360 Scholarship Initiative, with generous support from Domtar and Hewlett-Packard.

You may think digital media is greener than print media, but do you know the true footprint of your pages and pixels?
You may know what "Greenwash" is, but do you know what "Grey-Wash" or "Tree-Wash" are?
You may know where Copenhagen is, but do you know what the COP15 Summit is and what it could mean to advertising, marketing, publishing, media and communication professionals?

Climate Week NYC

Advertisers & Media Buyers: Do you know where your carbon is?

Did you know that each page and every pixel that advertisers and their agencies buy also has a carbon footprint and an impact on the world’s forests?

The NYU M.A. Program in Graphic Communications Management & Technology, Division of Media Industry Studies & Design at NYU-SCPS, with generous support from the Canadian Forest Products Association is proud to present this special Climate Week NYC panel discussion organized with the ISC's Sustainable Advertising Partnership.

Events Menu

Sponsor Host: NYU-SCPS

The M.A in Graphic Communications Management and Technology provides students with critical leadership skills, builds expertise in management practices, and illuminates the capabilities of emerging technologies.

Students in the M.A. Program may apply for the PRISM scholarship each Fall and Spring semester, due to the generosity of our Advisory Board. These Board members share their experience, knowledge and vision as faculty, invite distinguished guest lecturers to the classroom; host industry events; provide career guidance; and mentor students. Applications are welcome now for Spring, Summer and Fall 2010 semesters.

Please contact Bonnie Blake, Director, at bonnie.blake@nyu.edu, and Ansley Dunn, Administrator, at ansley.dunn@nyu.edu to discuss your plans and goals.

Visit us at www.scps.nyu.edu/gcmt for detailed information and the link to the online application.

Sponsor Host: NYU-POLY

The Integrated Digital Media BS and MS programs are defined by a blend of theory and practice. The explosion of Apple's iphone store, Facebook, podcasts, Wii, Twitter, and user generated content sites like Youtube signal the meteoric rise of digital media for communication, commerce and entertainment. Research on digital media has also exploded with recent studies into sound, gaming and augmented reality. Few academic programs unite theory and practice of digital media the way NYU-Poly does. As the second oldest private institute of technology in the U.S., we have the expertise and resources to support this integration.