Past Events Print vs. Digital Media: NYU:SCPS - May 11th
False Dilemmas & Hidden Opportunities:
An informed Dialogue with Natural Logic CEO Gil Friend & ISC Senior Research Fellow Don Carli
Are you a marketing, digital media, print, or advertising professional interested in greener media?
If so, save the date and join thought leaders Gil Friend and Don Carli for breakfast and a provocative dialogue on the environmental impact of print and digital media between 8:30 and 10:30 AM on May 11th. at the NYU School of Continuing & Professional Studies - 11 West 42nd Street, RM 1027.
RSVP NowGreen and "paperless" campaigns imply that print media is harmful to the environment and digital media is not. For example: “Please consider the environment before printing this email"
But …what if this warning is wrong? What if digital media is more destructive to the environment than print media?
- Is our growing reliance on information technology and digital media sustainable?
- What are some of the real environmental impacts associated with print and digital media?
- What is life cycle analysis and how can it help you make informed decisions?
- How can you employ print and digital media responsibly and feel good about your choices?
Join us to learn how you can make wiser decisions about print and digital media. Space is limited, reserve your seat now.
RSVP Now
If you can't make it in person, tune into our live uStream.tv feed and use Twitter or Facebook to share your questions & comments:
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Don Carli
Don Carli (Institute for Sustainable Communication Senior Research Fellow and PBS MediaShift Contributor) has recently published a series of articles and a whitepaper titled "Print vs. Digital Media: False Dilemmas and Forced Choices" exploring the rhetoric, risks and realities behind overly simplistic “Print vs Pixels” choices. His research challenges the conventional wisdom about whether going paperless really saves trees or is better for the environment. It also addresses steps being taken by industry and government to discourage “greenwash” and to reduce the negative impacts of print and digital media supply chains.
Gil Friend
Gil Friend (Natural Logic CEO, noted sustainability consultant, and author of The Truth About Green Business) has recently conducted extensive review of the environmental lifecycle data for print and digital media. His research indicates that apples-to-apples comparisons between print and digital media are difficult and limited by the lifecycle data that is currently available. Gil will share insights from a soon to be published whitpaper that identifies effective guidelines based on existing materials, performance, and energy data which can help procurement and operations professionals choose eco-effective print and digital media solutions.
This free breakfast dialogue is presented by the NYU Graduate Program in Graphic Communications Management and Technology in partnership with the Institute for Sustainable Communication, with support from Domtar Corporation.
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Sponsor Host: NYU-SCPS
The M.A in Graphic Communications Management and Technology provides students with critical leadership skills, builds expertise in management practices, and illuminates the capabilities of emerging technologies.
Students in the M.A. Program may apply for the PRISM scholarship each Fall and Spring semester, due to the generosity of our Advisory Board. These Board members share their experience, knowledge and vision as faculty, invite distinguished guest lecturers to the classroom; host industry events; provide career guidance; and mentor students. Applications are welcome now for Spring, Summer and Fall 2010 semesters.
Please contact Bonnie Blake, Director, at bonnie.blake@nyu.edu, and Ansley Dunn, Administrator, at ansley.dunn@nyu.edu to discuss your plans and goals.
Visit us at www.scps.nyu.edu/gcmt for detailed information and the link to the online application.
Sponsor Host: NYU-POLY
The Integrated Digital Media BS and MS programs are defined by a blend of theory and practice. The explosion of Apple's iphone store, Facebook, podcasts, Wii, Twitter, and user generated content sites like Youtube signal the meteoric rise of digital media for communication, commerce and entertainment. Research on digital media has also exploded with recent studies into sound, gaming and augmented reality. Few academic programs unite theory and practice of digital media the way NYU-Poly does. As the second oldest private institute of technology in the U.S., we have the expertise and resources to support this integration.