ISC is a 501(c)3 nonprofit organization committed to developing the next generation of communication and media leaders required to create green jobs, foster environmental restoration and improve quality of life in the communities they touch.
Showcase Showcase Ad-Age Tree Washing

Ad Age Video: Toxic Pixels and `Tree Washing' Ad Tactics.

Don Carli, ISC’s Senior Research Fellow discusses “TreeWashing” by marketers of electronic billing, and comments on the toxic aspects of pixels as well as the little known links between digital media and deforestation.