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SoLoMo

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SoLoMo - How Social, Local & Mobile Technologies Are Changing the Media Business Landscape.

ISC with the Graduate Program in Integrated Digital Media at the Polytechnic Institute of New York University (NYU-Poly) explores how the convergence of Social, Local and Mobile (SoLoMo) technologies are changing the media business landscape.

This is the first in a series of expert discussions that will address these issues and explore questions like:
  • What is SoLoMo and why is it so important?
  • How has the mobile marketing landscape changed from one year ago, and how different will it be one year from now?
  • How are brands finding success as mobile marketers? What are the major challenges?
  • How important is social to mobile...and why?
  • How do the ways people connect with each other affect the ways brands are now executing social media?
  • What, if any, attitudinal or behavioral shifts are consumers undergoing due to changes in technology and media?
  • What external factors, outside of technology and media, are causing consumers to act differently?

To find out more about the first event and the expert panelists please click here.

Posted by ISC Nov 21, 2011 Last Updated: Nov 21, 2011