Demonstrate your company’s leadership in addressing climate change and sustainability! Foster the widespread growth of sustainable business practices and transform the ways in which energy, materials and other resources are used throughout the advertising/ publishing lifecycle.
The Sustainable Advertising Partnership is a voluntary advertising industry working group supported by Ad-ID and responsible brand leaders who see value in identifying, quantifying, offsetting and ultimately reducing the climate change and sustainability impacts of their advertising media production, distribution and supply chain practices.
The Sustainable Advertising Partnership mission is to advocate and communicate a constructive vision for the transformation of print and digital media advertising supply chains. The Partnership supports the development and widespread use of innovative supply chain practices that address sustainability promoting economic growth, environmental restoration and social equity.
The Sustainable Advertising Partnership will fulfill its mission through outreach, research, supply chain collaboration, cross-industry dialogue, stakeholder engagement, education, lifecycle analysis, benchmarking, training, design for sustainability and market-based initiatives.
To develop standards-based frameworks for the quantification and reporting of advertising product lifecycle impacts and develop sources of funding to foster the widespread proliferation of advertising supply chain practices that:
Membership is open to any for-profit company, nonprofit organization or government agency that complies with the following:
The Sustainable Advertising Partnership recognizes that nonprofit business leagues and associations are representatives of advertising, publishing, printing and supplier interests; and that they represent important resources to industry and to consumers. Sustainable Advertising Partnership invites these organizations to attend open meetings and encourages opportunities for open exchanges.
Please contact Oya Demirli, Executive Director of ISC for a more detailed membership prospectus.