How Social, Local & Mobile Technologies Are Changing the Media Business Landscape

The Institute for Sustainable Communication (ISC) and the Graduate Program in Integrated Digital Media at the Polytechnic Institute of New York University (NYU-Poly) invite you to join an informed dialogue and a networking cocktail reception exploring how the convergence of Social, Local and Mobile (SoLoMo) technologies are changing the media business landscape.

• Date: November 3, 2011
• Panel Discussion: 6:00 PM - 8:00 PM EDT
• Networking Cocktail Reception: 8:00 PM - 9:00 PM EDT
• Location: NYU Poly, Dinner Building, 4th Floor #LC400, Brooklyn, NY 11201

Sponsor

This event is open to the public thanks to generous support of the John S. Hilson Family Fund, Everett Studios and the Graduate Program in Integrated Digital Media at the Polytechnic Institute of New York University (NYU-Poly).

Join us to hear Don Carli, ISC Senior Research Fellow at ISC moderate a panel discussion with:

• Andon Baltakov | Director of Digital Product Strategy | Associated Press
• Steve Capone | Director of Business Development | Amobee
• Peter Robinson | Business Development Lead | ChallengePost
• Kai D. Wright | Vice President of Digital | Porter Novelli

This special panel on the impact of SoLoMo technologies on the media business discussion will address the following questions:

• What is SoLoMo and why is it so important?
• How has the mobile marketing landscape changed from one year ago, and how different will it be one year from now?
• How are brands finding success as mobile marketers? What are the major challenges?
• How important is social to mobile...and why?
• How do the ways people connect with each other affect the ways brands are now executing social media?
• What, if any, attitudinal or behavioral shifts are consumers undergoing due to changes in technology and media?
• What external factors, outside of technology and media, are causing consumers to act differently?
• What are some of the key environmental impacts associated with SoLoMo supply chains?

If you are an advertiser, publisher, brand manager, media planner, media creative and production professional, strategic planner, you do not want to miss this discussion.

Panelists

Andon Baltakov

Director of Digital Product Strategy
Associated Press

Andon Baltakov, director of digital product strategy at AP, has more than 15 years of experience in journalism organizations worldwide. Since joining AP in New York in 2005, he has been a central player in crafting and communicating the global business strategy of the organization. Andon has played leading roles in several initiatives that have accelerated AP’s digital development. His work has been instrumental in formulating AP’s Asia strategy in 2005, designing the AP Images strategy in 2006/07 and conceiving the vertical businesses in 2007/08. Since then, he’s worked on multiple projects that shaped the company’s decisions on digital infrastructure, licensing and product strategy. Last year, he led the global team that revamped AP’s video strategy for digital newsgathering, delivery and sales worldwide. He was also part of the team that crafted the business plan for the News Licensing Group. Currently Andon is working on upgrading AP’s automated feed business. Over the years, Andon has been a radio news producer in his native Bulgaria, a broadcaster with the BBC World Service in London, a management strategy associate in Finland and the managing editor of a Bulgarian newspaper in New York. He holds an MBA from Yale University.

Steve Capone

Director of Business Development
Amobee

Steve brings 10 years of experience in digital marketing. As Director of US Sales for Amobee, Steve is responsible for acquiring new Fortune 500 brands for the Amobee portfolio, helping them innovate in mobile marketing and grow their mobile audience. Prior to Amobee, Steve managed digital media buying and strategy for Nokia worldwide, and has worked on the management team at large digital agencies (Razorfish, Carat). Steve has helped brands like Nokia, Chase, Pfizer, and MARS become leaders in mobile, search, and social marketing. Steve also operates as Chief Digital Officer of VenueDex and sits on the advisory board for multiple NYC-based start-ups.

Peter Robinson      

Business Development and Account Lead
ChallengePost

Peter Robinson is Business Development and Account Lead at ChallengePost where he works with clients to develop and implement compelling challenges that drive innovation and engagement. Prior to joining ChallengePost, Peter was Assistant Director at the Center for Economic Transformation at NYC Economic Development Corp. At NYCEDC he helped launch and manage media, technology and innovation related policy initiatives, including the NYC BigApps Competition and the NYC Media Lab at NYU Poly. Peter worked on business and product development for CSFB Data & Analytics, a spinoff of Credit Suisse, and Linkshare, an early innovator in online marketing. He has an MBA from the Yale School of Management, an MA in Economics from NYU, and a BA in Philosophy from Reed College.

Kai D. Wright      

Vice President of Digital
Porter Novelli

Kai D. Wright is a Vice President of Digital at Porter Novelli, where he is responsible for worldwide digital communications, social media and influencer programs for clients such as Hewlett-Packard (HP), Almond Board of California, PepsiCo and Monster. Prior to joining Porter Novelli he was a senior digital strategist and planner at Organic and Ogilvy & Mather – serving clients such as Bank of America, P&G, Bacardi and IBM. In 2010, some of his work the highest honors from the Advertising Research Foundation (ARF) for excellence in advertising research. He holds a master’s degree from Columbia University in Strategic Communications and a bachelor’s degree from the University of Chicago in Economics.

Moderator

Don Carli

Senior Research Fellow
Institute for Sustainable Communication

Don Carli is the Senior Research Fellow at ISC where he is responsible for programs addressing media, advertising, marketing, corporate responsibility, sustainability, and enterprise communication. He is an Alfred P. Sloan Foundation Industry Studies Program Affiliate Scholar, Sustainability Editor of Aktuel Grafisk Information Magazine in Sweden and Environmental Correspondent for PBS “MediaShift.” Don has been extensively quoted on issues related to sustainability, advertising, media and green marketing in The New York Times, Fortune Magazine, AdAge Magazine and on American Public Media and NPR radio’s “Morning Edition.” Don is a recipient of the P3 Foundation “Luminaire Award” recognizing outstanding achievement and dedication by graphic communication industry innovators, as well as a nominee for a 2011 “Mirror Award” for digital media journalism in the public interest from the SI Newhouse School of Journalism at Syracuse University.