Advertising Media Supply Chain Transformation

Demonstrate your company’s leadership  in addressing climate change and sustainability! Foster the widespread growth of sustainable business practices and transform the ways in which energy, materials and other resources are used throughout the advertising/ publishing life-cycle.

What is the Sustainable Advertising Partnership?

The Sustainable Advertising Partnership is a voluntary advertising industry  working group supported by Ad-ID and  responsible brand leaders who see value in identifying, quantifying,  offsetting and ultimately reducing the climate change and sustainability  impacts of their advertising media production, distribution and supply  chain practices.

What is the mission of the Sustainable Advertising  Partnership?

The Sustainable Advertising Partnership mission is to  advocate and communicate a constructive vision for the transformation of  print and digital media advertising supply chains.  The  Partnership supports the development and widespread use of innovative  supply chain practices that address sustainability promoting economic growth, environmental restoration and social equity.

How will the  Sustainable Advertising Partnership achieve its mission?

The  Sustainable Advertising Partnership will fulfill its mission through  outreach, research, supply chain collaboration, cross-industry dialogue,  stakeholder engagement, education, life-cycle analysis, bench-marking,  training, design for sustainability and market-based initiatives.

What is the vision of Sustainable Advertising Partnership?

To develop standards-based frameworks for the quantification and reporting of advertising product life-cycle impacts and develop sources of funding to foster the widespread proliferation of advertising  supply chain practices that:

  • are ethical,  inclusive, beneficial, safe & healthy for the individuals and communities they touch;
  • are designed  to optimize and reduce use of materials, energy and water;
  • eliminate at  the source or credibly offset their life-cycle greenhouse gas emissions;
  • maximize use  of renewable or recycled source materials;
  • advocate and support diversity, inclusion and transparency;
  • produce  and distribute ads using clean production technologies and socially responsible business practices;
  • strive for the total elimination of product and  non-product waste;
  • employ sources of energy and materials that are healthy in  all probable end-of-life scenarios;
  • effectively source, use and recover materials in  closed-loop life cycles using renewable energy and clean production technologies;
  • meet market  criteria for performance, cost and value;
  • meet the needs of the present generation without  crossing irreversible thresholds that limit the ability of future  generations to do the same.

Who can join  the Sustainable Advertising Partnership?

Membership is  open to any for-profit company, nonprofit organization or government  agency that complies with the following:

  • demonstrates a substantial interest in the advertising  industry and is directly involved in the purchasing, creation,  publication, printing, broadcasting, distribution or recovery of paid  media;
  • completes a membership application, including a  statement of interest;
  • acknowledges the principles embodied in the vision,  mission and principles of the Sustainable Advertising Partnership and  agrees in writing to act in conformance with and publicly support them;
  • is approved  for membership by ISC, with advice from the Executive Committee, based  upon the foregoing compliance requirements.

The  Sustainable Advertising Partnership recognizes that nonprofit business  leagues and associations are representatives of advertising, publishing,  printing and supplier interests; and that they represent important  resources to industry and to consumers. Sustainable Advertising  Partnership invites these organizations to attend open meetings and  encourages opportunities for open exchanges.